Week 5 – Recreating the Old

This week we were asked to look for an artist or work that resonated with our practice and our professional statements for our websites.

We, unfortunately, ran out of time to experiment with the chosen artworks, however, did get time to research and gain a deeper understanding of what we wanted to explore and if there was anyone else who held the same ideas as we did.

Briana and I were lucky enough to follow the same practice as well as the same concept to explore the future of language as a digital form. We had discussed before, how we wanted to showcase and explore the emergence of emojis in everyday language.

Looking for an artist with this same passion was quite the struggle, however, we did come across a Ukrainian artist Nastya Ptichek, who created a five-part series crossing the digital work over with classical stylings of art through painting. Her inspiration came from the realisation “that standard iOS emojis strongly resemble some well-known paintings of famous artists,” like this emoji representation of Edvard Munch’s The Scream.

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Nastya Ptichek found a clever way to help people connect with our artistic past by using her own contemporary spin. She bridged together a “clever and interesting commentary on the impact that technology and the Internet have has on our lives”. Her work incorporates emoticons into classical paintings, showcasing the correlation between emerging technologies and classical art, which aims to reflect the character of the people in the digital age.

After exploring Ptichek’s deeper message into her work we decided that we would recreate her work as a stepping stone for our final piece, bridging together the traditional aspects of art and the digital age, almost bringing back what was lost and putting a new spin on it.

This is what we were experimenting with today:

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Week 4: Art of the Future

This week we visited the MCA and UTS Art Gallery to view the works centered around the theme of the future to use as inspiration for our own final works. Here are some of the works that stood out for me:

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As I mentioned in my preview post, Briana and I are looking to collaborate on our final work, centered around future languages, of the emoji language.

By looking around the galleries we got an idea of what we knew we didn’t want to do and how we wanted to present the work, spatially and conceptually. From this experience, we have decided that we want to create an interactive installation which allows the audience to play with this “new” language.

“When emoji appear with text, they often supplement or enhance the writing. This is similar to gestures that appear along with speech. Over the past three decades, research has shown that our hands provide important information that often transcends and clarifies the message in speech. Emoji serve this function too – for instance, adding a kissy or winking face can disambiguate whether a statement is flirtatiously teasing or just plain mean.” (Cohn, 2015)

We are looking into creating a work using Arduino attached to an emoji keyboard, which will allow the audience to come up and create their own message.
To add to the work I think we should add still-photo works of translated texts from the English language to the emoji language, as was done with one of the works from the Today, Tomorrow, Yesterday exhibit as seen below.

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I feel this addition to aid with the work, giving context to the audience as well as the work.

Week 3: Narrating Yourself

Today we looked into our first assignment, to create a website with a professional and a biographical statement that showcased our story so far into our profession and practice.

In order understand the narrative used in a biographical statement, I looked at two examples of such writing. I looked at Chris Anderson and Jess Cochrane as my two main focal points, however, I did look into other practitioners as well to deeper refine the layouts and presentation styles.

Chris Anderson’s site is very clean cut and offers great variety within his work and practice. Being a student from the BCM program and following the marketing and advertising route in terms of career paths. I found Chris’ multifaceted works and writing style as an inspiration for my own website.

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Jess Cochrane’s site offered a very minimalistic and clean cut layout as well, one I gravitated a lot. The simplicity in her writing and presentation allows her work to shine brightly against her personal statement.

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Both these artists have coherently produced websites that encapsulate who they are and what their practices are, looking deeper into the past, present, and future. Their clean and simple sites allow for easy access to all of their works and offer a synopsis for what the works are.

The interaction and design of Chris’ website highlight the strategy of STAR – situation, task/target, action, and result or resolution. It is visible to see what his process was and how that influenced his work with the addition of an artist statement. Unfortunately, Jess’ website does not hold a strong foundation of the STAR strategy but does present her work clearly.

blublu.org, personally I found complicated to use, there was too much going on though I feel like this particular presentation showcases the type of artist. However, I could not find the personal statement on the site, therefore, I don’t believe this site effectively presents the work in a proactive way.

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A practitioner in the field whose website does a great job of showcasing their work with statements of who they are relating to the STAR strategy is the advertising agency, McCann and in particular McCann London.

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Skills and qualities

The five skills that I could include in my statement relating to my field would be:

– Video production
– Audio production
– Photography
– multi-faceted learner
– Data collection

My skills and qualities need to be refined and directed more to my field, therefore I will have to take some more time to think about what these are and how I would use them in my statement.

Draft of my statement:

Binaisha Haria is a British born marketing and digital media graduate, currently based in Australia. Her media artworks explore elements of sound, video, and photography, and how these can be used within the marketing world.

Her multifaceted approach to marketing stems through the elements of media arts allowing her work to explore the aspects of social and guerrilla marketing, which include elements of the unexpected, drastic, action, desire and attention. Central to this is the relationship between society and subjectivity, through the influence of changing technology.

She has a bachelors degree in communications and media studies, with a major in digital media and communications and a minor in marketing communications and advertising from the University of Wollongong.

Works

The works I’m thinking of using are:

The Creator – Uncanny photo series
Innocents – Cameraless film
Dancing With The Devil video
– Bonds strategic planning report and poster
– Research reports: Music and the Mind and Stop and Drop
– Digital Artefacts: Through Our Eyes and Mega Talks

Week 2: Theory in Practice

Theory

“An ideal or hypothetical set of facts, principles, or circumstances.”

“A proposed explanation whose status is still conjectural and subject to experimentation, in contrast to well-established propositions that are regarded as reporting matters of actual fact.”

The definition of theory can lead you down many paths, all of which are applicable to the concept. This week we looked closely at the concept of theory, understanding what the word in itself means and how it relates back to research.

As a class, we established that the concept of theory is a set of discourse (characteristics) aligned to the interaction of the practice. We discovered that theory related heavily to the contemplation and speculation of the world as an act of reflection. In a way that we are moving away from being stuck in discourse to a solution of something could be change or re-imagined.

After creating the foundation of theory we moved forward and linked theory with research. Our final conclusion stirring towards the notion that theory is empty without research.

From this analysis, we formed groups to talk about our theories and discourse in the theme of futures which we had been discussing last week. We looked at sources that reflected the theme of futures and produced theories based on what we had read/seen as well as how we interpreted the information.

Looking at what Briana and I had brought in as a stepping stone for the theme, we realised there was a reoccurring trend of the theme futures being significantly focused on the advancement of technology.

Excerpt from What Is the Future of Art? by Hans Ulrich Obrist

“I address the impossibility of predicting the future in Age of Earthquakes: A Guide to the Extreme Present, the book I wrote with Douglas Coupland and Shumon Basar. The internet is changing the structure of our brains and the structure of our planet in extraordinary ways, so quickly that we haven’t yet developed a proper vocabulary for it. Technological progress has accelerated to the point that the future is happening to us far faster than we could ever have anticipated. This new world is what we call “extreme present,” a time in which it feels impossible to maintain pace with the present, never mind to chart the future.”

A quotation from Daniel Pink:

“The future belongs to a different kind of person with a different kind of mind: artist, inventors, storytellers-creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t”

We discussed the notion that futures are an individual experience and without the ability to move forward and accept changes around you, your future is almost obsolete.

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We also looked at the discourse between nature and technology, we tried to theorise and define futures without the running notion of technology but came to the conclusion that it was almost impossible to do.

We came to the realisation that without nature we wouldn’t have technology and without technology, we wouldn’t be able to improve the quality of nature. We discussed that technology is based and made off of our natural resources and technology allows us to improve our natural quality of life.

Our theory becomes futures as a form of technology and how without technology we have no future.

Week 1: Art vs. Craft and everything inbetween

This week we looked at the relationship between art and craft, trying to distinguish what separates the two concepts but also what ties them together.

“Art is often described as unstructured and open ended. It has no limitations of expression, just like in painting. Craft, on the other hand, is structured, which means that it has a certain form that is visible” (Difference Between, 2017).

My understanding of art and craft comes from my knowledge that craft is a skill learned and developed, whereas art is an expression of thought and emotion. When they come together I see art as the final presentation of what has been made and craft as the process of how it’s been made, linking to the research behind the craft that may have been used to further the skill and knowledge.

“Art is a result of a person’s innate talents whereas skill in craft can be acquired with experience” (Difference Between, 2017).

With this in mind, we were split into groups of 4-5 and asked to create a venn diagram, using craft, research, and art together and seeing where they interlinked. Using examples from last semesters MEDA 301 final project, we highlighted how our project fit into the venn diagram of craft, research, and art.

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We established that our piece used research as a starting point to our project and its direction. Then using our combined skills (craft) we put these together to create a piece which we presented as art. Our art could have been made stronger if our process of research into our craft and the techniques had been further explored and experimented with.

After looking at work we had created we looked into our practices, ours being marketing. We established that not all marketing using all 3 concepts, however, marketing relating to social marketing and viral marketing could hit the trifecta of research, craft, and art. Banksy is a great example of how research and craft have come together to create art with an expression of political issues as well as encompassing marketing into the process.

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Sony Playstation Marketing Campaign

We also looked into the Adobe creative day which used the new Adobe photoshopping tools to create live art.

This bridge into technologies being used lead us to incorporate technology into our venn diagrams. Creating an understanding of all four concepts. We quickly established that though research can be used to understand and help gain and develop a skill (craft), technology can be seen as a craft itself. The craft of how you use the technology. We also established that at a very basic level technology can be art as it is often used to present artworks.

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The relationship between art, craft, research, and technology may be easier to find than trying to separate each element.

The beginnings of an experiment

For my final project, Briana and I have decided to team up and use our common knowledge of marketing and digital communications to establish a work based on the futures of our ever-changing language. This will predominantly be surrounding around the rise of the emoji language.

For the theme of our work we will be looking at a variety of sources:

Will emoji become a new language?

Is emoji the language of the future?

Investigating the Potential for Miscommunication Using Emoji

A Linguist Explains Emoji and What Language Death Actually Looks Like

From these sources we have established a few ideas, which we wish to experiment with, each using emoji translation to popular and well-known short stories, to see who can decipher the new-age translation. From this, we will experiment with the way in which we can present the piece from photographs of the stories side-by-side to show the progression of language or through a video and projection to showcase a conversation.

All of these details will be figured out and refined once we start experimenting in the weeks to come. For now, we will find stories and translate them into the emoji language.

Futures Excerpt

A quotation from Daniel Pink:

“The future belongs to a different kind of person with a different kind of mind: artist, inventors, storytellers-creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t”

I selected this quote by Daniel Pink, as it spoke to me in an unexpected way. It looks deeply into the notion that to have a future you as an individual must accept the changes around you to move forward to the future, otherwise you will never have a future. The quotation closely links to my own vision of futures being a concept that is closely wrapped in the way in which technology is advancing. Without accepting technology for how it can help us in life we ultimately end up rejecting our future entirely.


Reference:

Difference Between, 2017, Difference Between Art and Craft, viewed 25 July 2017, <http://www.differencebetween.net/miscellaneous/difference-between-art-and-craft/#ixzz4nomeVDit&gt;