Contextual Analysis: Mega Talks


My digital artefact ‘Mega Talks’ was developed under the premise to expose mega corporations within film and television, taking a look at how these production companies and networks embed themselves into evil mega corporation roles within these Hollywood blockbusters and shows. To present my information on the topic I decided to create a 3 part podcast series called Mega Talks, addressing three mega corporations and their downfalls that ultimately make them evil. I paid close attention to Disney, Warner Brothers and 20th Century Fox as my mega corporations exposing them for what they really are.

My initial research into the topic led me to mega corporations, in general, looking at how the term “megacorps” made its way into cyberculture and how this was then transcended into the most common mega corporations we see in film and television today. William Gibson created this notion of an evil corporation by coining the term “megacorps” as a result of his novel ‘Neuromancer’, which steered heavily towards a “technological near-future dystopia” (Samplereality, 2014). This term made its way to the real world after Gibson witnessed unprecedented economic mergers in the 1980’s economy, resonating in a new sense of a corporation as “the multinationals that shape the course of human history, has transcended old barriers. Viewed as organisms, they had attained a kind of immortality” (Encyclopedia, 2000). Profiler Robert Hare declares “corporations can be categorised as psychopathic because they exhibit a personality disorder: that of single-mindedly pursuing their objectives without regard for people in and around them” (Top Documentary Films, 2004).

‘Mega Talks’ critically engages with the topic on mega corporations within the cybercultures niche by looking at the characteristics that make an evil mega corporation. The author of ‘Alien Zone: Cultural Theory and Contemporary Science Fiction Cinema’ Annett Kuhn (1990) writes about the depictions of corporations in fiction and they direct link to reality. Stating that movies like Alien and Blade Runner justify megacorps by “presenting an entirely different version of the capitalist future…question, but also the bourgeois patriarchal structures of power and values that give rise to these ways of behaving…where conformity to the demands of these structures is dehumanising and dangerous.” However, reflections and criticism about the ‘real-world’ “pre-exists and determines representation, and that representation portrays the real world in unmediated fashion.”

Furthering my research on the topic led me to simplify my search and definition of evil. The word evil has various of definitions but the one that stuck with me when linking it back to mega corporations was New Yorker writer Rollo Roming’s (2012) reference to Peter Dews definition that evil lends “itself to exploitation by whoever uses it”. It was here where I started to look at the alliances to combat the evil doings of the situation, particularly those represented in Hollywood.

However, my artefact did take a turn and instead of looking at the alliances and rebels who are going up against the corporations I looked more at how these corporations were inadvertently projecting themselves into the shows and films they make and release. It is from these projections that we see how they are using their power to brainwash people and make them unaware of their downfalls by making themselves as family friendly and lovable as possible.


Encyclopedia 2000, Gibson, William (1948-), Encyclopedia, weblog, viewed 16 March 2017 <;

Kuhn, A 1990, Alien Zone Cultural Theory and Contemporary Science Fiction Cinema, Verso, Finland

Roming, R 2012, What do we mean by evil?, The New Yorker, 25 July, viewed 21 April 2017, <;

Sample Reality, 2014, Megacorporations: How Close Are We?, weblog, 14 September, viewed 16 March 2017 <;

Top Documentary Films 2004, The Corporations, Top Documentary Films, weblog, viewed 16 March 2017 <;


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s