In simple terms the walled garden is referred to as “a software suite or device where the services and information developers make available is only available to the software system or device’s users. Many software company’s use the walled garden model to promote specific products that they believe will significantly boost company revenue.”
The top key players of this method are Apple and Android software developers, creating software that can only be accessed on either an iPhone or an Android operating system but not vice a versa. This closed platform restricts users to access content that is not “built” for their devices.
Though there are positives of being apart of the walled garden, the constant control and monitoring on such platforms like Facebook, Twitter and Youtube. Allow the services to gain an insight to what the consumer want to access and what they are looking for. However, platforms such as, Facebook and Twitter state that they are trying to “protect” their users by getting them to put through their personal details such as phone numbers to increase their security. This can have an negative impact as it gives these services the power to exploit this information to bombard you with content you wish not to receive and can block you from the content you do want to receive.
The solid structure of the walled garden means that we are baited and trapped into these systems with no means for escape. However, there are other services that are breaking down this construct if you know where to look.