Is it not baffling how the media and its platforms are only owned by only a few? But does it really matter? Do people actually care about it? I mean as long as we get our entertainment and news do we really care who takes ownership of it? I know for a fact that this never crossed my mind before I started learning about it. I was quite oblivious to all the big names that owned shares in different media platforms.
But then it occurred to me after extensive discussion that it does actually matter that the media controls us and its shown through the way we use it and interpret it. But I think the main reason why it impacts our lives so much is through the manipulation of options through the basis of one person. The television networks and other media platforms where we gain our knowledge about what is going on in the world we all created by one person who owns that particular platform. Their options no matter how small or big get embedded into the content that gets brought out to the public.
You’re probably thinking how that can’t be true. But I want you to take a step back for a moment and think about when you have tried to be impartial to a debate…you can’t, you’re opinion always shines through one way or another. That’s the same for the media as shown through this clip. In Australia there is such few people who own the media it is their views and opinions that take shape in our minds, especially that of Rupert Murdoch who owns a fair share of the media industry.
This is also clearly evident in the Daily Telegraphs views on Kevin Rudd and Tony Abbott.
But lets take a different spin on the medias impact in us; lets take a look at it from the view of social networking. Social media in itself is an instrument of control. Social media has mislead us to believe everything we put on Facebook or Instagram or Twitter is safe and for our use only. But that’s not the case, in fact they catch you out with terms and conditions they know you’ll never read purposely using big words to throw you off so you’ll just click accept so you can get your new account. This means all privacy is breached as once you press that send button on your status that information is no longer in your hands or part of your property.
But as a result to all this media control people are now pushing back against the big names that claim to own us and putting out their own opinions, these people range from actors to everyday citizens all becoming whistleblowers using the media as a mark to go against its control.
But what do you think? Do you think the media has a profound control over us through the lack of diversity?
- Images, Daily Telegraph, accessed 29 March 2015 <http://reneemiddlemost.com>
- YouTube Video, Is Rupert Murdoch More Powerful Than Your Vote?, Russell Brand, 25 March 2015, accessed 29 March 2015 <https://www.youtube.com/watch?v=AuS8c6zEx1Y>